Strategy

work.

Digital Strategy Consulting

At Red Corner, our Digital Strategy Consulting services are designed to elevate your business to new heights. Digital Strategy Consulting is not just about creating plans; it’s about understanding your unique business needs and crafting bespoke solutions that drive growth. Our team of experts excels in Digital Strategy Consulting, leveraging years of experience in digital marketing, SEO optimization, and creative design to ensure your brand achieves its full potential.

When it comes to Digital Strategy Consulting, our approach is comprehensive and data-driven. We begin with a thorough analysis of your current digital footprint, identifying strengths and areas for improvement. This foundational step is crucial in our Digital Strategy Consulting process as it allows us to tailor our strategies to your specific goals. By integrating content marketing, social media management, and paid advertising, our Digital Strategy Consulting services ensure that your brand reaches its target audience effectively.

Our Digital Strategy Consulting also includes a focus on SEO optimization. In today’s digital landscape, appearing at the top of search engine results is vital for visibility and success. Our team utilizes the latest SEO techniques to enhance your website’s ranking, ensuring that your business stands out in the crowded online marketplace. Keywords like “digital marketing,” “SEO optimization,” and “content marketing” are integral to our Digital Strategy Consulting, as they drive organic traffic and improve your online presence.

At Red Corner, we believe that great design is a critical component of successful Digital Strategy Consulting. Our design services include graphic design, user experience (UX), and user interface (UI) design. By incorporating these elements into our Digital Strategy Consulting, we create visually appealing and user-friendly websites that captivate your audience and encourage engagement. Our holistic approach ensures that your brand’s online presence is both aesthetically pleasing and highly functional.

In addition to our core Digital Strategy Consulting services, we offer web development solutions that integrate seamlessly with your overall strategy. Our web design services are tailored to provide a cohesive experience, combining innovative design with strategic insights. This integration is a key part of our Digital Strategy Consulting, as it ensures that your website not only looks great but also performs optimally across all devices. Responsive design, mobile optimization, and fast loading times are all crucial factors we consider in our Digital Strategy Consulting.

Red Corner’s Digital Strategy Consulting is continuously evolving to keep pace with the latest industry trends. Our team is dedicated to staying ahead of the curve, incorporating new technologies and best practices into our strategies. Whether it’s utilizing advanced analytics, implementing AI-driven solutions, or embracing the latest in digital marketing trends, our Digital Strategy Consulting is designed to deliver exceptional results. Our commitment to innovation ensures that your business remains competitive in the ever-changing digital landscape.

Furthermore, our Digital Strategy Consulting includes robust social media strategies. Social media platforms are powerful tools for reaching and engaging with your audience. Our experts in Digital Strategy Consulting will help you craft compelling content, manage your social media presence, and analyze performance metrics to optimize your campaigns. This comprehensive approach ensures that every aspect of your digital marketing efforts is aligned with your business objectives.

In conclusion, Red Corner’s Digital Strategy Consulting services are your gateway to digital success. Our expertise in digital marketing, SEO optimization, content marketing, and design services ensures that your brand stands out and achieves its goals. By choosing Red Corner for your Digital Strategy Consulting needs, you are partnering with a team dedicated to your success. Let us transform your vision into reality with our unparalleled Digital Strategy Consulting.

01

Joe Public.

Digital Strategy Consulting

Digital Strategy Consulting

Clients: Nedbank | Dunlop | Assupol | Onafriq | Netcare | Maggi | Santam

As digital consultants for Joe Public, we bridge the gaps within the digital strategy team and are integral to the overall strategic offering of the agency. As members of the digital strategy team, we are responsible for delivering compelling and comprehensive digital strategies, leading to remarkable creative outputs. Our impact extends across multiple business units at Nedbank, including Retail Banking, Business Banking, Commercial Banking, Corporate Investment Banking, Private Wealth, and Talent Acquisition. Other notable clients include Dunlop, Netcare, Santam and Assupol to name a few.

01

Joe Public.

Clients: Nedbank | Dunlop | Assupol | Onafriq | Netcare | Maggi | Santam

As digital consultants for Joe Public, we bridge the gaps within the digital strategy team and are integral to the overall strategic offering of the agency. As members of the digital strategy team, we are responsible for delivering compelling and comprehensive digital strategies, leading to remarkable creative outputs. Our impact extends across multiple business units at Nedbank, including Retail Banking, Business Banking, Commercial Banking, Corporate Investment Banking, Private Wealth, and Talent Acquisition. Other notable clients include Dunlop, Netcare, Santam and Assupol to name a few.

02

MCCANN.

Digital Strategy Consulting

Digital Strategy Consulting

Clients: Knorr | Steers | Cremora | L’Oréal | Dettol | Mastercard | AstraZeneca | Gautrain | Sandoz | BIC | DPA | Liquid Intelligent Technologies | BOSA

As digital consultants for McCann, we made significant strides in enhancing McCann’s overall digital offering. A key initiative involved a complete overhaul of the data, analytics, and insights department, where we meticulously reviewed existing reporting methods and structures. This allowed us to identify gaps and chart a path to success. We developed custom reporting dashboards (catering to Facebook, Instagram, Twitter, YouTube and Google Analytics) to deliver comprehensive real-time analytics to clients. Subsequently, we restructured the delivery of these reports, adopting a more holistic perspective on organic digital marketing supported by paid media strategies. Recognising the significance of upskilling, we designed and delivered in-depth training courses for the entire McCann team, equipping the team to navigate research, tech trends in advertising, analyse data, and develop effective strategies. Our efforts left a lasting imprint on McCann’s digital landscape, driving growth and fostering a thriving digital ecosystem. We also played an integral role in McCann winning Dettol’s digital business.

02

MCCANN.

Clients: Knorr | Steers | Cremora | L’Oréal | Dettol | Mastercard | AstraZeneca | Gautrain | Sandoz | BIC | DPA | Liquid Intelligent Technologies | BOSA

As digital consultants for McCann, we made significant strides in enhancing McCann’s overall digital offering. A key initiative involved a complete overhaul of the data, analytics, and insights department, where we meticulously reviewed existing reporting methods and structures. This allowed us to identify gaps and chart a path to success. We developed custom reporting dashboards (catering to Facebook, Instagram, Twitter, YouTube and Google Analytics) to deliver comprehensive real-time analytics to clients. Subsequently, we restructured the delivery of these reports, adopting a more holistic perspective on organic digital marketing supported by paid media strategies. Recognising the significance of upskilling, we designed and delivered in-depth training courses for the entire McCann team, equipping the team to navigate research, tech trends in advertising, analyse data, and develop effective strategies. Our efforts left a lasting imprint on McCann’s digital landscape, driving growth and fostering a thriving digital ecosystem. We also played an integral role in McCann winning Dettol’s digital business.

03

WUNDERMAN THOMPSON.

Digital Strategy Consulting

Digital Strategy Consulting

Clients: Telkom | Standard Bank | Mr. Price Home | Mondelez | Coca-Cola | Mercedes Benz | BMW | Ford | VS Gaming | Galderma | OUTvest | Royal Baking Powder | Planet Fitness | BCX | Hero

As digital consultants for Wunderman Thompson, we made an indelible mark collaborating with esteemed clients, including Telkom, Standard Bank, BMW, Ford, Telkom, BCX, Mondelez, and Mr Price Home. Our unwavering dedication and expertise was reflected in the seamless development of cutting-edge communication, digital, CRM, B2B, and CX strategies for these esteemed brands. Among our key achievements was the successful development of digital strategies for pivotal Standard Bank and BMW pitches, ultimately securing these prestigious accounts for Wunderman Thompson. These landmark victories showcased our ability to craft compelling digital narratives and cemented our reputation as catalysts for transformative growth and success. Throughout our tenure, our strategic insights and innovative approach played a pivotal role in elevating the creative output of campaigns, delivering exceptional results that surpassed industry standards. Wunderman Thompson flourished as a result of our collaborative efforts, and we take immense pride in leaving behind a legacy of impactful strategies and award-winning campaigns that have shaped the trajectory of the brands we worked with.

03

WUNDERMAN THOMPSON.

Clients: Telkom | Standard Bank | Mr. Price Home | Mondelez | Coca-Cola | Mercedes Benz | BMW | Ford | VS Gaming | Galderma | OUTvest | Royal Baking Powder | Planet Fitness | BCX | Hero

As digital consultants for Wunderman Thompson, we made an indelible mark collaborating with esteemed clients, including Telkom, Standard Bank, BMW, Ford, Telkom, BCX, Mondelez, and Mr Price Home. Our unwavering dedication and expertise was reflected in the seamless development of cutting-edge communication, digital, CRM, B2B, and CX strategies for these esteemed brands. Among our key achievements was the successful development of digital strategies for pivotal Standard Bank and BMW pitches, ultimately securing these prestigious accounts for Wunderman Thompson. These landmark victories showcased our ability to craft compelling digital narratives and cemented our reputation as catalysts for transformative growth and success. Throughout our tenure, our strategic insights and innovative approach played a pivotal role in elevating the creative output of campaigns, delivering exceptional results that surpassed industry standards. Wunderman Thompson flourished as a result of our collaborative efforts, and we take immense pride in leaving behind a legacy of impactful strategies and award-winning campaigns that have shaped the trajectory of the brands we worked with.

04

ABB.

Digital Strategy Consulting

As strategy consultants for Demographica and Stein IAS, we worked with ABB, a prominent European brand, to develop a brand repositioning initiative to thrive in the challenging US market.

 

The project involved rigorous research, competitor analysis, and stakeholder interviews to inform a comprehensive brand positioning strategy. Collaboratively, the team devised a tailored positioning framework, identified key pillars, and crafted a resonant positioning statement. Additionally, a versatile messaging framework was created to cater to diverse sectors and stakeholder segments.

 

This collective effort resulted in a successful brand transformation, enabling ABB to effectively differentiate itself and engage with the US audience, ultimately fostering brand growth and success.

Digital Strategy Consulting

04

ABB.

As strategy consultants for Demographica and Stein IAS, we worked with ABB, a prominent European brand, to develop a brand repositioning initiative to thrive in the challenging US market.

 

The project involved rigorous research, competitor analysis, and stakeholder interviews to inform a comprehensive brand positioning strategy. Collaboratively, the team devised a tailored positioning framework, identified key pillars, and crafted a resonant positioning statement. Additionally, a versatile messaging framework was created to cater to diverse sectors and stakeholder segments.

 

This collective effort resulted in a successful brand transformation, enabling ABB to effectively differentiate itself and engage with the US audience, ultimately fostering brand growth and success.

05

SOUTH AFRICAN TOURISM.

Digital Strategy Consulting

As strategy consultants for Demographica, we undertook the task of developing B2B strategies for key SAT campaign events, including “+27,” Meetings Africa, and the Open Doors delegates boosting campaign.

 

The aim was to elevate awareness of South African Tourism events to exhibitors and attendees and establish South Africa as the premier destination for business conferences. This involved crafting precise communications positioning and core messaging, coupled with integrated content plans, all designed to resonate with target audiences.

 

The results included significantly increased brand recognition and heightened awareness of South African Tourism events and South Africa as the ultimate destination for business conferences, showcasing the power of audience-centric strategies in dynamic markets.

Digital Strategy Consulting

05

SOUTH AFRICAN TOURISM.

As strategy consultants for Demographica, we undertook the task of developing B2B strategies for key SAT campaign events, including “+27,” Meetings Africa, and the Open Doors delegates boosting campaign.

 

The aim was to elevate awareness of South African Tourism events to exhibitors and attendees and establish South Africa as the premier destination for business conferences. This involved crafting precise communications positioning and core messaging, coupled with integrated content plans, all designed to resonate with target audiences.

 

The results included significantly increased brand recognition and heightened awareness of South African Tourism events and South Africa as the ultimate destination for business conferences, showcasing the power of audience-centric strategies in dynamic markets.

06

TELKOM.

As CX consultants for Wunderman Thompson, we embarked on a transformative initiative for Telkom to envision and enhance future-focused customer journeys for Telkom’s Mo’Nice, Fixed Line Broadband (Fibre), and Mobile Broadband (SmartBroadBand LTE) services.

 

This comprehensive project began with thorough primary and secondary research, including surveys, stakeholder interviews, social listening, and cognitive walkthroughs, followed by the development of detailed customer personas. Existing customer journeys were meticulously mapped, and future state journeys were designed with a customer-centric approach.

 

The project culminated in a set of actionable recommendations to improve the customer experience, empowering Telkom to align its strategies with its customer-centric vision and enhance customer satisfaction, loyalty, and long-term success. This project underscored the value of data-driven, customer-focused strategies in the telecommunications industry.

06

TELKOM.

As CX consultants for Wunderman Thompson, we embarked on a transformative initiative for Telkom to envision and enhance future-focused customer journeys for Telkom’s Mo’Nice, Fixed Line Broadband (Fibre), and Mobile Broadband (SmartBroadBand LTE) services.

 

This comprehensive project began with thorough primary and secondary research, including surveys, stakeholder interviews, social listening, and cognitive walkthroughs, followed by the development of detailed customer personas. Existing customer journeys were meticulously mapped, and future state journeys were designed with a customer-centric approach.

 

The project culminated in a set of actionable recommendations to improve the customer experience, empowering Telkom to align its strategies with its customer-centric vision and enhance customer satisfaction, loyalty, and long-term success. This project underscored the value of data-driven, customer-focused strategies in the telecommunications industry.

07

MRP HOME.

Digital Strategy Consulting

As CX consultants for Wunderman Thompson, we embarked on a transformative project for Mr Price Home aimed at deeply understanding their customers, optimising their journey, and establishing a brand with a profound emotional connection to its clientele.


This comprehensive effort involved rigorous CX mapping to pinpoint moments of delight and dissatisfaction across all touchpoints, leading to the conceptualisation of the “store of the future.”


The project spanned data gathering, persona development, journey mapping, opportunity identification, experience design, and implementation.


The ultimate goal was to position Mr Price Home as the most cherished and profitable homeware and furniture retailer in its market, showcasing the transformative potential of data-driven, customer-centric strategies in redefining both brand and customer experience.

07

MRP HOME.

As CX consultants for Wunderman Thompson, we embarked on a transformative project for Mr Price Home aimed at deeply understanding their customers, optimizing their journey, and establishing a brand with a profound emotional connection to its clientele.


This comprehensive effort involved rigorous CX mapping to pinpoint moments of delight and dissatisfaction across all touchpoints, leading to the conceptualization of the “store of the future.”


The project spanned data gathering, persona development, journey mapping, opportunity identification, experience design, and implementation.


The ultimate goal was to position Mr Price Home as the most cherished and profitable homeware and furniture retailer in its market, showcasing the transformative potential of data-driven, customer-centric strategies in redefining both brand and customer experience.

08

HALO DOT.

Digital Strategy Consulting

In collaboration with CSO+Partners, our strategic initiative with Halo Dot, a Mobile SoftPOS Contactless Payment System, was aimed at crafting a comprehensive market positioning and brand strategy, involving segmentation, propositions, messaging, and a robust go-to-market plan.


This collaborative effort resulted in a transformative strategy that not only clarified Halo Dot’s unique identity but also facilitated tailored approaches to diverse customer segments, emphasising convenience, security, and innovation.


Positioned for a successful market entry, Halo Dot was poised to revolutionize the contactless payment industry with a compelling brand and strategic roadmap, highlighting the power of thoughtful strategy in launching innovative solutions and capturing the modern consumer’s attention.

08

HALO DOT.

In collaboration with CSO+Partners, our strategic initiative with Halo dot, a Mobile SoftPOS Contactless Payment System, was aimed at crafting a comprehensive market positioning and brand strategy, involving segmentation, propositions, messaging, and a robust go-to-market plan.

 

This collaborative effort resulted in a transformative strategy that not only clarified Halo dot’s unique identity but also facilitated tailored approaches to diverse customer segments, emphasising convenience, security, and innovation.

 

Positioned for a successful market entry, Halo dot was poised to revolutionize the contactless payment industry with a compelling brand and strategic roadmap, highlighting the power of thoughtful strategy in launching innovative solutions and capturing the modern consumer’s attention.

09

FUTUREWISE.

Digital Strategy Consulting

In collaboration with Correlate Digital, we embarked on a strategic endeavour with Futurewise, a newcomer in the education insurance sector, aimed at developing a powerful positioning strategy.


The project involved an extensive analysis of the education insurance landscape, a thorough evaluation of key competitors and their strategies, and the definition of a precise target audience. The result was a compelling communication positioning strategy that not only clarified Futurewise’s unique identity but also provided a clear roadmap for market entry.


This strategic collaboration armed Futurewise with the tools to enter the insurance market, emphasising the transformative impact of market analysis and strategic partnerships in introducing innovative brands to established markets.

09

FUTUREWISE.

In collaboration with Correlate Digital, we embarked on a strategic endeavour with Futurewise, a newcomer in the education insurance sector, aimed at developing a powerful positioning strategy.


The project involved an extensive analysis of the education insurance landscape, a thorough evaluation of key competitors and their strategies, and the definition of a precise target audience. The result was a compelling communication positioning strategy that not only clarified Futurewise’s unique identity but also provided a clear roadmap for market entry.


This strategic collaboration armed Futurewise with the tools to enter the insurance market, emphasising the transformative impact of market analysis and strategic partnerships in introducing innovative brands to established markets.

10

ONAFRIQ.

Digital Strategy Consulting

In partnership with Joe Public, we embarked on a collaborative journey with Onafriq, formerly MFS Africa, to craft a comprehensive digital strategy. Beyond digital transformation, this endeavour extended to developing an external communication strategy and an effective go-to-market plan for Onafriq’s rebranding initiative.

 

The digital strategy positioned Onafriq as a leader in the ever-evolving financial services industry, embracing emerging technologies and market trends. The external communication strategy successfully conveyed the essence of the rebrand to stakeholders, while the go-to-market plan ensured a seamless transition from MFS Africa to Onafriq, securing customer trust and loyalty.

 

This project highlights the transformative potential of strategic partnerships and forward-thinking strategies in shaping the future of financial services.

10

ONAFRIQ.

In partnership with Joe Public, we embarked on a collaborative journey with Onafriq, formerly MFS Africa, to craft a comprehensive digital strategy. Beyond digital transformation, this endeavour extended to developing an external communication strategy and an effective go-to-market plan for Onafriq’s rebranding initiative.

 

The digital strategy positioned Onafriq as a leader in the ever-evolving financial services industry, embracing emerging technologies and market trends. The external communication strategy successfully conveyed the essence of the rebrand to stakeholders, while the go-to-market plan ensured a seamless transition from MFS Africa to Onafriq, securing customer trust and loyalty.

 

This project highlights the transformative potential of strategic partnerships and forward-thinking strategies in shaping the future of financial services.